Incentive offers are often dismissed as gimmicks, but if used correctly, they can boost your response rate. Introduce your product or service, and state its benefits.
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
Hello,
Why should you take time from your busy schedule to investigate <type of product or service>? You shouldn't, unless you could be sure that what you're looking at is far superior to <current situation>.
Abc Company would like you to <reader request>. <Benefits of product or service>.
To make it worth your time, <incentive>.
If you would like <offer or benefit>, please <desired action>. We look forward to <restate offer>.
Regards,
Jim Karter
encl: <List of enclosed items goes here>
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