The discount will have more impact if it has a time limit on it. Be specific about the terms and conditions of the discount to avoid any confusion.
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
Hello,
For <duration of discount> we're offering <discount>.
<Benefits.>
If you would like to take advantage of this offer, simply <instructions>.
Don't miss this opportunity. We look forward to hearing from you.
Regards,
Jim Karter
encl: <List of enclosed items goes here>
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