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Sample Letters ›› Sales And Marketing ›› Appointment Setting And Follow Up ›› First Appointments


With voice mail, it is often impossible to speak with someone who is trying to avoid you. Often a compelling letter or especially a FAX can penetrate a screen and put forth a few of the important ideas you are trying to communicate. Don't waste time with a lot of fluff--get right to the point and spell out the benefits.


1234, Main Street
Boston, MA 02123

08 April, 2005

<Recipient Address Goes Here>

Hello,

I know you are an extremely busy person who doesn't have time to waste. I'll come right to the point. I understand that <need or problem>. Consider the following:
- <Solution proposal>

I will call you <timeframe for call> to set up an appointment to <goal for appointment>. If you would like to speak with me before that you may reach me at <phone number>. I look forward to speaking with you.

Regards,

Jim Karter


encl: <List of enclosed items goes here>


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