This press release uses a format that is generally accepted by most media. The release should be double-spaced. Keep it brief and in inverted-pyramid style: most important news first, secondary news next, etc. If the story runs on to a second page, identify your story in the upper left-hand corner. End the release with three # symbols bottom-center.
<date>
Contact: <contact information>
<release timing>
<HEADLINE>
<DATELINE>-- <description of participants> from all over the <name of your area> will come together to compete in the <name of race>, to be held <date and time of competition> at <location of competition>.
<details about the race>
Those wishing to register for the <name of race> must pay a fee of <fee> and register no later than <deadline>. For more information, please contact <contact person> at <contact number>.
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