This press release uses a format that is generally accepted by most media. The release should be double-spaced. Keep it brief and in inverted-pyramid style: most important news first, secondary news next, etc. If the story runs on to a second page, identify your story in the upper left-hand corner. End the release with three # symbols bottom-center.
<date>
Contact: <contact information>
<release timing>
<HEADLINE>
<DATELINE>--Abc Company announces the debut of <name of new service>, a new <reason for service novelty>.
<details about service>
<name of new service> will be available beginning <date of availability>, and will cost <cost> per <term of cost>. For more information, please contact <contact person> at <contact number>.
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