This is a marketing plan form for a larger business with a budget and a need for broadcast advertising and other expensive methods.
Marketing Strategy for <time period>
Target Markets:
1. <#1 target>
2. <#2 target>
3. <#3 target>
Marketing Goals: (% increase in revenues, etc.; in order of priority)
1. <#1 goal>
2. <#2 goal>
3. <#3 goal>
Total Marketing Budget: <$amount>
Line-Item Budget (this gives you an item-by-item breakdown of your costs for the aspects of your marketing plan)
PRINT BUYS: <budget>
RADIO BUYS: <budget>
TV BUYS: <budget>
PRINTING: <budget>
DESIGN: <budget>
COPYWRITING: <budget>
WEB PRODUCTION: <budget>
AUDIO PRODUCTION: <budget>
VIDEO PRODUCTION: <budget>
MARKET RESEARCH: <budget>
POSTAGE: <budget>
PROMOTIONAL MATERIALS: <budget>
<OTHER AREAS>
Print Advertising
<discussion of print>
Radio Advertising
<discussion of radio>
TV Advertising
<discussion of TV>
Public Relations
Media Outlets: (newspapers, magazines, web sites)
Most important (title)-<title>
Second most important (title)- <title>
Third most important (title)- <title>
<discussion of PR>
Collateral Materials Needed (brochures, business cards, etc.)
1. <#1 collateral>
2. <#2 collateral>
3. <#3 collateral>
New Media (Web sites)
<analysis>
Direct Mail
<description>
<analysis>
Tracking
How will we track the results?
<analysis>
Potential Expenses
TV time
Radio time
Print ad space
Audio production
Video production
Design
Writing
Actors
Voice-over personnel
Printing
Postage
Bulk mail permits
Mailing lists
Labels
Web site hosting
Photography
Web programming
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