This is a marketing plan form for a small business without a big budget to spend on media, expensive collateral pieces, etc.
Name of Your Business: <name>
Target Markets:
1. <#1 target>
2. <#2 target>
3. <#3 target>
Marketing Goals: (% increase in revenues, etc.; in order of priority)
1. <#1 goal>
2. <#2 goal>
3. <#3 goal>
Public Relations
Media Outlets: (newspapers, magazines, web sites)
Most important (title)-<title>
Second most important (title)- <title>
Third most important (title)- <title>
Collateral Materials Needed (brochures, business cards, etc.)
1. <#1 collateral>
2. <#2 collateral>
3. <#3 collateral>
New Media (Web sites)
Do I have the resources to create a Web site?
<analysis>
Direct Mail
What type of mailer can I create (letter, card, etc.)?
<description>
Can I acquire a mailing list?
<analysis>
Tracking
How will I track the results of my marketing efforts?
<analysis>
Potential Expenses
Printing
Postage
Bulk mail permits
Mailing lists
Labels
Envelopes
Web site hosting
Photography
Web programming
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