A testimonial from a satisfied customer can help shorten the sales cycle by establishing credibility for you or your company. Be sure to thank your customers for their kind words and let them know how valuable the testimonial was to you.
1234, Main Street
Boston, MA 02123
03/16/05
<Recipient Address Goes Here>
Hello.
I want to thank you for the kind words you said about Abc Company. Your thoughts are important, not only to us, but to customers and prospects who want to be assured that they are working with a quality organization.
We try hard to provide the best possible <service/products> to our customers and their satisfaction is our reward. Frankly, the more satisfied customers we have, the more our business will thrive. So testimonials like yours are extremely important to us.
Loyal customers like you make doing business a pleasure. Thanks again.
Regards,
Jim Karter
encl: <List of enclosed items goes here>
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